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The Most Important Sales Story Ever Told


I
 was 
recently 
asked 
by 
a 
good
 buddy 
of 
mine 
why
 modern
 day
 selling
 is
 so 
difficult. After
 a 
few
 seconds, 
the 
first 
thought 
that 
came 
to 
mind
 was 
that 
most 
sales 
people 
aren’t
 taught 
the 
right 
way 
to 
sell. 
 
 That
 thought 
led 
me 
to 
reminisce 
on 
my 
first 
sales 
experience 
back 
in 
the 
early 
1990’s.

 Was 
I 
lucky 
that 
my 
first 
ever 
sales 
call 
resulted
 in 
meeting
 an 
entrepreneur 
that 
would 
change
 my 
business 
life?  

It 
certainly 
can 
be 
viewed 
that 
way. The 
initial 
sales 
lessons 
I 
learned
 in
 the
 fall 
of
 1991
 set
 the 
base 
for 
my
 sales 
career
 and
 success 
I 
would 
encounter 
moving 
forward.
 Unfortunately, 
most 
young
 sales
people 
don’t 
have 
that
 experience.  

Consequently, 
most 
sales
 people
 learn
 from
 college
 professors 
and
sales 
executives 
that 
quite
 frankly
 haven’t 
a 
clue 
on
 how
 selling 
works. Most 
teaching 
is 
based 
on 
theory
 and 
books,
 not 
real
world
 experience.


Let 
me 
be 
clear, 
I’m
 not 
suggesting 
there
 is 
only 
one 
“right” 
way 
to 
sell.  

What 
I’m
 implying
 is
 most 
sales
people
 learn 
from
 people 
that 
haven’t 
had
 any
 success 
in 
a
 real
 selling 
environment.

 


Want to read more? Download Greg's new E-Book - The Most Important Sales Story Ever Told (PDF)